Released on = February 5, 2007, 3:05 pm

Press Release Author = Libby McCown/ PR by the Book

Industry = Management

Press Release Summary = Christopher Cunningham, The Salesman's Little Blue Book of
Daily Inspiration
Sales professionals are often under tremendous pressure to hit a number, achieve
forecast, manage up and deliver the sales. This pressure can create an environment
of outstanding performance and achievement. Yet, it can also force sales
professionals to stretch the truth, over-promise, and even involve themselves in a
life-long cycle of poor habits and missed goals. At the end of the day, many sales
people are empty and they don't why. This book offers a solution to the emptiness
often experienced in the midst of either a top-notch or rock-bottom performance.


Press Release Body = Get Inspired to Sell
Everyone is in the Field of Sales in Some Way

(Alabama) "Sales. It is a noble profession, yet one that is often maligned" starts
the introduction to Christopher Cunningham's new book The Salesman's Little Blue
Book of Daily Inspiration. Great salesmen have to overcome many stereotypical
behaviors and pre-determined opinions held by customers. To be successful, you must
win over your customers. The problem is that sometimes even if you have given your
best effort, you do not make a sale. In sales, it is very important to stay
motivated and inspired to sell.

Christopher Cunningham, everyday, working sales guy and field sales trainer for
Cordis Endovascular, a Johnson & Johnson Company, has won many awards for territory
growth. His own experiences in sales, marketing, training, and as a motivational
speaker compelled him to write a book to encourage other salespeople in this tough
business.

The Salesman's Little Blue Book of Daily Inspiration (Thomas Nelson, Inc., February
2007) offers sales people a daily guide to find motivation and a greater faith in
themselves. Cunningham has created 21 daily exercises to encourage you when sales
are down and tensions are high. Each exercise consists of reading, meditation,
prayer, and deep reflection to help develop the talent to sell.

The author can discuss:
. His experience in sales and marketing, as well as his search for something more
. How to have hope when things are not going as planned
. The importance of motivation in such a tough field of work
. How to excel and surpass all expectations


Christopher Cunningham is a salesman, trainer and motivational speaker. He has
worked with a variety of clients from professional sports teams to clothing
manufacturers and can attest to the demands of a sales career. Cunningham is a
graduate of the University of Tennessee with a degree in Communications. He lives
with his family in Fairhope, Alabama. The Salesman's Little Blue Book of Daily
Inspiration is his first book.
For more information, visit www.thomasnelson.com. To schedule an interview, please
contact Erika Sumner, Erika@prbythebook.com, (281) 895-7190.
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Thomas Nelson, Inc. is a leading publisher and distributor of books emphasizing
Christian, inspirational and family value themes, and believes it is the largest
publisher of Bibles and inspirational books in the English language. For more
information, visit our website www.thomasnelson.com.



Web Site = http://www.prbythebook.com/

Contact Details = Libby McCown
libby@prbythebook.com